December 30, 2017

Apple Apologizes For Slowing Down Old iPhones – Drops Battery Prices

There’s a lot of fuss going around Apple since recently that the company is intentionally slowing down the older iPhones with software updates. Although it’s true, there’s a specific reason for the company to take such a step. Even Apple itted the fact and gave an explanation for it last week.

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Despite the explanation, many people unhappy and felt let down by the company. So Apple posted a lengthy message on its website on Thursday, apologizing to its s, gave an in-depth explanation for its controversial update and also offered solutions to this situation. In the post, Apple said: “We know that some of you feel Apple has let you down. We apologize.”

“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the experience to drive customer upgrades,” the post said.

Clarification

iPhone 7 and iPhone 7 Plus in iOS 11.2.

Later Apple s began reporting slower performance of their devices over the course of the fall when iOS 11 released. Initially, the company thought it as a “normal, temporary” performance lag caused by the os updates and the minor bugs.

“We now believe that another contributor to these experiences is the continued chemical ageing of the batteries in older iPhone 6 and iPhone 6s devices,” said the company.

Apple says that when a chemically-aged battery is replaced by a new one, the s will see a rise in the performance of their iPhones.

How Apple Offered Solution to the Problem

To make the amends, Apple reduced the price of the out-of-warranty replacement batteries from $79 to $29 which is a whole lot of $50 reduction. This will be for s with devices iPhone 6 or later and the worldwide reduction in the cost will effectively start from late January to December 2018.

Also, the company will issue an iOS update with new features in early 2018 which gives the “s more visibility into the health of their iPhone’s battery”.

Are you satisfied with Apple’s apology and explanation? Share your views in the comments below!

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Meghna


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